Riyadh

Fascinating visit to Saudi Arabia to meet with the almost-entirely female team of their Saudi Sports for All Federation - الاتحاد السعودي للرياضة للجميع(SFA), to discuss all things community sport and physical activity in the Kingdom. Clearly this is a country looking to transform itself into global leader in physical activity and health, and the ambitions of the SFA team were inspiring to say the least.

We were also privileged to spend time with Amer Alajmi Ph.D. from SAFFIR - Saudi Arabian Football Federation Institute of Research and Aalia Abdulaziz AlRasheed (Head of Women’s Football at theSaudi Arabian Football Federation (SAFF). As with all these conversations, there are many things that we can learn from each other and collaboration is key.